The Challenge

Tenuta Rosburgo held everything most wine brands chase: history, land, and quiet prestige.

A 19th-century estate in Roseto degli Abruzzi, producing elegant wines rooted in tradition. But what it lacked was a modern brand system capable of competing on the global stage.

There was no clear positioning, no digital ecosystem, and no commercial infrastructure to support scale. The estate was remarkable but invisible.

That’s where we came in.

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Our Approach

Honor the past. Architect the future.

We partnered with Tenuta Rosburgo to define its brand at the DNA level then rebuilt the entire experience for a contemporary, international audience.

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1. Brand Identity, Engineered for Legacy

We started with deep research: regional history, terroir, founder interviews, and international benchmarks.

From there, we crafted:

•⁠ ⁠A complete naming and verbal identity system

•⁠ ⁠A refined visual identity that merged nobility with clarity

•⁠ ⁠Narratives and tone rooted in authentic Italian storytelling, not clichés

This wasn’t rebranding. It was distillation capturing the essence of place and people in a format the world could feel.

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2. A Digital Flagship, Designed to Seduce

We designed and launched a premium institutional website, built for global visibility and emotional resonance.

Key features included:

•⁠ ⁠Multilingual UX (EN/IT) with mobile-first architecture

•⁠ ⁠Immersive photography + on-scroll storytelling

•⁠ ⁠A digital experience that felt as elegant as the estate itself

The site now reflects not just the product but the worldview of Tenuta Rosburgo.

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3. Commercial Infrastructure, Activated

Beyond design, we built the systems to support growth.

We identified international distribution partners, curated boutique stockist networks, and structured a logistics solution to handle cross-border delivery efficiently.

The result:

•⁠ ⁠Presence in top-tier wine retailers and luxury hospitality venues

•⁠ ⁠Improved delivery time and export reliability

•⁠ ⁠Global expansion with brand consistency intact

What We Delivered

• Brand positioning, naming, and identity system

• Full institutional website design + multilingual build

• Global distribution & logistics strategy

• Stockist and partnership mapping

• End-to-end narrative and storytelling framework

“We didn’t modernize Tenuta Rosburgo. We clarified its essence then built the infrastructure to carry it across borders.”

— Myrovia Labs Team