The Story Behind Myrovia
Years ago, we set out to build our own fashion brand.
With nothing but an idea and a clear vision, we created LeParmentier Paris, a label that grew from sketches on paper to being stocked in leading retailers across the world.
We learned everything the hard way:
How to position a brand.
How to launch and scale online.
How to build strong wholesale networks.
How to optimize logistics and operations across markets.
That journey shaped us. It also revealed a gap: many creative founders had vision, but lacked the right strategic partner to scale it. So we built what we wish we had.
That’s how Myrovia was born.
A name inspired by “myria” which means infinite possibilities from Greek and reflects our belief that strategy and creativity, when fused precisely, can unlock exceptional outcomes.
Not an Agency. A studio
Today, Myrovia Labs operates as a boutique creative studio based in Monaco, with a registered U.S. entity.
We partner with a select group of founders and brands to deliver high-impact strategy, design, and execution — built for growth across borders.
We don’t operate like a traditional agency. We go deeper.
We become your strategic partner, execution team, and sounding board because we know what it’s like to be in your shoes.
Alex Forzieri
COO, Myrovia Labs
What Makes Us Different?
What We Do
Our strength lies in the people behind Myrovia Labs.
We’re a team of doers with real-world experience.
We understand every layer of what it takes to build and scale a brand because we’ve lived it.
We believe in quality over quantity.
That’s why we only work with a few brands at a time the ones we believe in, the ones with a clear vision and the ambition to go global.
If that sounds like you, we’d love to talk.
Michael Di Marco
Co-founder, Myrovia Labs
