LeParmentier Paris

A Brand We Built From the Inside Out

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The Challenge

When we created LeParmentier, we weren’t just designing handbags, we were building a real brand from scratch, under our own roof.

No clients. No excuses.

Just our own money, risk, and vision on the line.

This was our laboratory to test what works and what doesn’t across branding, ecommerce, growth, logistics, and global sales. Every lesson, every system, every mistake became part of the Myrovia Labs operating model.

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Our Approach

We Did It Ourselves. We Proved It Works.

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1. Brand Creation, Ground-Up

We crafted LeParmentier to embody modern European elegance, a blend of Italian craftsmanship, French flair, and global aspirations. Every detail from name, positioning, and pricing strategy to color palettes and packaging was built in-house.

• Defined full brand architecture and visual identity

• Positioned for high-margin accessibility: luxury feel, attainable price

• Developed product line with Italian artisans for premium perception

The outcome: A brand that feels heritage-level, but moves with startup speed.

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2. Ecommerce Engineered for Growth

We built a Shopify-based ecommerce platform with:

• Multilingual, multi-currency capabilities across EU/US/Asia

• Seamless mobile-first UX

• High-conversion product pages with integrated video and UGC

📈 +142% YoY sales growth

📈 Average order value increase of 27% in 12 months

This wasn’t just design it was infrastructure for scale.

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3. Marketing & Social Performance

We didn’t buy followers, we built a community.

We tested dozens of growth loops what stuck became our system.

• Meta, Google & Pinterest ads: ROAS consistently between 3.0x–4.5x

• Influencer partnerships in FR, UAE, IT, JP: over 200+ creators activated

• Branded content CTRs above 4.2% on cold audiences

📈 6+ Marketing channels driving revenue & Brand awareness

📈 Full funnel strategy: From cold audience to highly-targeted Retargeting campaigns

We turned awareness into sales and sales into repeat customers.

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4. Physical Distribution & Multi-Channel Expansion

We scaled LeParmentier beyond DTC by integrating with:

• Galeria.de, Miinto, and premium marketplaces

• Strategic presence in Czechia, Germany, Korea, Taiwan and USA

• Select wholesale accounts with independent boutiques and concept stores

Inventory sync, pricing integrity, and cross-channel storytelling were key.

No channel diluted the brand every touchpoint reinforced it.

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The Result

LeParmentier is now a fully operational, multi-market luxury accessories brand, with growing revenue, real customer love, and physical + digital presence across Europe, North America, South East Asia and the Middle East.

More than just proof of concept it’s our unfair advantage.

What We Delivered

• Full brand strategy and creation

• Shopify ecommerce development & CRO

• Paid media, social growth, influencer marketing

• Global logistics and inventory setup

• Marketplace integrations + wholesale expansion

• End-to-end brand operations under one roof

“We didn’t pitch theories. We built LeParmentier from zero and proved what works. Now we use those same systems to grow other brands.”

— Myrovia Labs Team