The Challenge

La Fabrique had the fundamentals: over 20 years of heritage, a clear visual identity, and a loyal domestic audience. But their digital ecosystem hadn’t caught up with their creative vision.

Their ecommerce lacked coherence. Their institutional site didn’t reflect the brand’s tone or positioning. And despite demand across Europe, distribution remained fragmented and reactive.

They weren’t struggling with design. They were struggling with scale.

That’s why they came to us.

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Our Approach

Preserve the identity. Engineer the infrastructure. Prepare for growth.

La Fabrique didn’t need a reinvention. It needed precision, applied to digital presence, operational systems, and retail expansion.

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1. Digital Presence, Reconstructed

We translated La Fabrique’s urban bon ton aesthetic into a cohesive, conversion-driven digital experience.

Our team designed and launched:

•⁠ ⁠A refined institutional website to tell the brand story

•⁠ ⁠A performance-oriented ecommerce platform with full EU optimization

•⁠ ⁠Visual systems and copy that felt effortless, elegant, and feminine

Nothing flashy. No unnecessary tech. Just a clean, elevated digital home aligned with La Fabrique’s ethos.

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2. Wholesale Growth, Curated

We helped La Fabrique expand selectively into new European markets without diluting brand equity.

Through data-driven market targeting and strategic outreach, we secured placement in aligned premium resellers, boutiques, and concept stores, ensuring visibility in the right environments.

To support this, we implemented:

•⁠ ⁠An optimized B2B operations and logistics flow

•⁠ ⁠Regional fulfillment structure for faster delivery

•⁠ ⁠Market-aligned packaging and merchandising

This wasn’t growth at all costs, it was growth by curation.

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The Result

La Fabrique now operates with a digital ecosystem and distribution model worthy of its design sensibility.

Its brand story is clear. Its platforms are performing. Its collections are reaching the right hands, in the right places.